Domain Authority: How to Increase My Domain Authority In 2023

Domain Authority

This blog post aims to provide a comprehensive understanding of Domain Authority, its underlying principles, and the most effective strategies to improve your website’s DA score. Following these guidelines can enhance your site’s credibility, boost its search engine ranking, and ultimately achieve online success.

What Is Domain Authority?

Domain Authority (DA) refers to a score developed by Moz that predicts how well a website will perform in search engine rankings. Ranging from 1 to 100, this score evaluates a site’s overall credibility and Authority based on various factors, such as the quality and quantity of inbound links.

How to Increase My Domain Authority

To increase your Domain Authority, focus on the following strategies:

1. High-quality content creation: Produce original, well-researched, and valuable content that appeals to your audience. Regularly update your website with fresh content to keep users engaged and encourage search engines to crawl and index your site more frequently.
2. On-page optimization: Optimize your website’s elements, including title tags, meta descriptions, header tags, and URL structures, to improve search engine visibility and indexability.
3. Internal linking: Create a logical site structure and use internal linking to help users navigate your website more easily. This also helps search engines better understand the relationships between your site’s pages.
4. External link building: Focus on earning high-quality, relevant, and authoritative backlinks from other websites. These links signal trust and credibility to search engines, which can help improve your DA.
5. Social media marketing: Share your content on social media platforms to increase its reach and generate more backlinks.
6. Improve user experience: Ensure that your website is user-friendly, responsive, and easy to navigate. A good user experience can lead to lower bounce rates and higher time on site, which can positively impact your DA.
7. Technical SEO: Address technical issues like site speed, mobile-friendliness, secure connections (HTTPS), and structured data to enhance the user experience and improve search engine crawling.
8. Remove bad links: Regularly audit your backlink profile and remove or disavow low-quality or spammy links that can harm your website’s reputation and DA.
9. Be patient: Increasing your Domain Authority takes time and consistent effort. Focus on implementing the strategies mentioned above and monitor your progress over time.

Remember that DA is just one of many metrics used to gauge a website’s performance. While it can provide insights into your site’s potential to rank, it is essential to consider other factors and focus on delivering a positive user experience overall.

How to Check Domain Authority?

To check Domain Authority, follow these steps:

1. Visit a reliable Domain Authority checker tool, such as Moz’s Link Explorer (https://moz.com/link-explorer) or other reputable alternatives.
2. Enter the URL of the website you want to analyze in the input field provided.
3. Click the “Analyze” or “Submit” button to initiate the process.
4. Review the results, which typically include Domain Authority, Page Authority, and other relevant metrics, such as the number of backlinks and linking domains.

Remember to use the same tool consistently when comparing Domain Authority scores, as different tools might produce slightly different results. Additionally, focus on improving your website’s overall performance and user experience rather than solely concentrating on Domain Authority.

What Is a Good Domain Authority Score?

A good Domain Authority score depends on various factors, including the industry, competition, and the age of a website. Domain Authority, developed by Moz, ranges from 1 to 100, with higher scores indicating a greater potential to rank in search engine results.

Generally, a Domain Authority score above 40 is considered respectable, while a score above 50 is deemed strong. Websites with a Domain Authority of 60 or higher are often seen as highly authoritative and competitive.

Keep in mind that you should focus on comparing your Domain Authority to that of your direct competitors, rather than striving for a perfect score. Concentrate on improving your website’s overall performance, user experience, and the quality of your content to naturally boost your Domain Authority over time.

How Is Domain Authority Calculated?

Moz calculates Domain Authority using a complex algorithm that considers multiple factors. These factors primarily include the number and quality of backlinks pointing to a website, along with the linking root domains. In essence, the more high-quality, relevant, and authoritative backlinks a website has, the higher its Domain Authority score will be.

Moz combines these factors into a single score, which is then updated periodically through machine learning algorithms. These updates help ensure that the Domain Authority metric remains an accurate predictor of a website’s ranking potential in search engine results.

It’s important to remember that Domain Authority is a comparative metric, so you should use it to measure your website’s performance against your competitors rather than aiming for a specific score. Focus on improving your website’s overall quality, user experience, and backlink profile to enhance your Domain Authority over time.

Why Did My Domain Authority Go Down?

There are several reasons why your Domain Authority might have gone down:

1. Algorithm updates: Moz periodically updates its Domain Authority algorithm to provide more accurate results. These updates can cause fluctuations in your score, even if your website has not changed.
2. Changes in your backlink profile: Losing high-quality backlinks, gaining low-quality or spammy backlinks, or experiencing a decrease in the number of linking root domains can negatively impact your Domain Authority.
3. Competitor improvements: Domain Authority is a relative metric, which means your score depends on the performance of other websites in your niche. If your competitors improve their backlink profiles or other ranking factors, your Domain Authority might decrease in comparison.
4. Link decay: Over time, some backlinks may become inactive or get removed as websites update their content. This natural process, known as link decay, can lead to a reduction in your Domain Authority score.
5. Technical issues: Problems with your website, such as crawl errors, broken links, or security issues, can affect your website’s perceived quality and potentially lower your Domain Authority.

To address a drop in Domain Authority, review your website’s backlink profile, content, and technical aspects. Focus on creating high-quality content, earning authoritative backlinks, and optimizing your website for a better user experience.

Remember, Domain Authority is just one of many metrics, so it’s essential to consider other performance indicators and prioritize overall website improvement.

Does a Better SEO Rank Affect Domain Authority

Domain Authority and SEO rankings are related, but they influence each other indirectly. Domain Authority, a metric developed by Moz, predicts a website’s potential to rank on search engine results pages (SERPs). It considers factors like the number and quality of backlinks and linking root domains.

A better SEO rank means that your website is optimized for search engines and is more visible in search results. When your website ranks higher, it is likely to receive more traffic and gain more attention.

This increased visibility can lead to more high-quality, relevant backlinks, which in turn can positively impact your Domain Authority.

Conversely, a higher Domain Authority can be an indicator that your website has a strong backlink profile and is likely to perform well in search engine rankings.

While a better SEO rank doesn’t directly affect Domain Authority, the two are interconnected through the factors that contribute to both.

Focusing on creating valuable content, earning authoritative backlinks, and optimizing your website for both search engines and users can help improve your SEO rankings and Domain Authority over time.

How Important Is Domain Authority

Domain Authority is important as it serves as a predictor of a website’s potential to rank on search engine results pages (SERPs). Developed by Moz, Domain Authority considers factors such as the number and quality of backlinks and linking root domains. A higher Domain Authority score indicates a greater likelihood of ranking well in search results.

While Domain Authority is a valuable metric, it should not be the sole focus of your search engine optimization (SEO) efforts. Instead, view it as one of many factors that contribute to a successful SEO strategy, which includes creating high-quality content, optimizing on-page elements, enhancing user experience, and building a strong backlink profile.

Domain Authority is also useful as a comparative metric, allowing you to measure your website’s performance against your competitors. By comparing your Domain Authority with other websites in your niche, you can identify areas for improvement and better understand the competitive landscape.

Domain Authority is important as an indicator of your website’s potential to rank in search results. However, it should be considered alongside other performance metrics and SEO factors to develop a well-rounded and effective strategy for improving your website’s visibility and user experience.

How to Find Domain Authority in Semrush

To find Domain Authority in SEMrush, follow these steps:

Visit SEMrush’s website: Access SEMrush at https://www.semrush.com and sign in using your account credentials. If you don’t have an account, create one or use the free trial version.

Use the Domain Overview tool: Once logged in, locate the search bar at the top of the dashboard. Enter your website’s URL into the search bar and choose “Domain Overview” from the drop-down menu.

Check the Authority Score: SEMrush uses a metric called “Authority Score” that is similar to Moz’s Domain Authority. After running the Domain Overview, you’ll see the Authority Score displayed prominently on the results page, along with other valuable metrics such as organic search traffic, backlinks, and top organic keywords.

Analyze the results: Review the provided data to gain insights into your website’s performance and compare your Authority Score with your competitors to gauge your website’s standing in your niche.

Keep in mind that SEMrush’s Authority Score and Moz’s Domain Authority are different metrics, and their scores may vary slightly. However, both metrics serve a similar purpose in evaluating a website’s potential to rank on search engine results pages (SERPs).

The Significance of DA for Website Credibility and Search Engine Ranking

A higher Domain Authority score signals to search engines that your website holds Authority and credibility within your industry, making it more likely to rank higher in search results. This, in turn, increases your site’s visibility, attracts more organic traffic, and helps establish trust with your audience.

Grasping the Essentials of Domain Authority

The Domain Authority algorithm, developed by Moz, combines multiple data points to generate a single score that reflects a website’s search engine performance potential. 

The algorithm analyzes various factors, including backlink profiles and on-page optimization, and explains how well a site may rank in search engine result pages (SERPs).

Factors Influencing Domain Authority

Quality and Quantity of Backlinks: The number and quality of inbound links pointing to your website are crucial in determining your DA score. Websites with a diverse and robust backlink profile from high-authority domains often have a higher DA score than those with fewer or low-quality links.

MozRank and MozTrust: MozRank evaluates the link popularity of a website by analyzing the quality and number of other sites linking to it. Meanwhile, MozTrust measures a site’s trustworthiness based on the quality of its connections to trusted domains. Both factors contribute to your overall DA score.

Website Age, Popularity, and Size: Older websites with a consistent history of producing valuable content and attracting backlinks generally enjoy higher DA scores. The site’s popularity (measured by traffic and user engagement) and its size (number of indexed pages) can also influence your Domain Authority.

Distinguishing Domain Authority from Page Authority

While Domain Authority measures the overall Authority and credibility of an entire website, Page Authority (PA) focuses on predicting the ranking potential of individual web pages. 

Both metrics use similar factors, such as backlinks and on-page optimization, but PA offers a more granular perspective on the performance of specific pages within your site. Understanding both metrics helps you optimize your website for search engines at domain and page levels.

Evaluating Your Domain Authority

Moz’s Link Explorer: As the creators of the Domain Authority metric, Moz offers an excellent tool called Link Explorer, which allows you to check your website’s DA score, as well as provide valuable insights into your site’s backlink profile.

Ahrefs’ Domain Rating: Ahrefs’ Domain Rating (DR) is a similar metric to Moz’s DA, which evaluates the strength of a website’s backlink profile. By using Ahrefs’ Site Explorer, you can gain insights into your site’s DR and analyze its backlinks in detail.

SEMrush’s Authority Score: SEMrush’s Authority Score is another reliable metric for gauging the strength and quality of a domain. The tool combines several factors, including backlinks, organic search data, and website traffic, to comprehensively understand your site’s Authority.

Deciphering the DA Score Range

Comparing your website’s DA with competitors in your niche can offer valuable insights into your site’s relative Authority and potential for search engine rankings. 

Domain Authority scores range from 1 to 100, with higher scores indicating a more substantial and authoritative website. It’s essential to understand that the DA scale is logarithmic, meaning that it’s easier to grow from a score of 20 to 30 than it is to jump from 70 to 80.

Domain Authority Update Frequency

Domain Authority scores are updated every few weeks as Moz continuously refines its index and algorithm. It’s essential to keep track of your DA score over time, as fluctuations may indicate changes in your site’s Authority, backlink profile, or the overall competitiveness of your niche. Regularly monitoring your DA score allows you to adapt your strategy and maintain a robust online presence.

Proven Strategies to Boost Your Domain Authority

The Role of Content in Attracting Backlinks: Compelling and valuable content is a magnet for high-quality backlinks. When your content is informative, engaging, and share-worthy, other websites are likelier to link to your site, thus boosting your Domain Authority.

Techniques for Creating Valuable Content: To produce top-notch content, focus on understanding your target audience’s needs, preferences, and pain points. Conduct thorough keyword research, and create long-form content with well-structured headings, visuals, and data-driven insights. Also, maintain a consistent posting schedule to keep your audience engaged and returning for more.

Optimizing On-Page SEO

Importance of Proper Keyword Usage: Strategically placing relevant keywords throughout your content helps search engines understand the context and intent of your pages. Use keywords in your title, headings, meta descriptions, and throughout the body copy while avoiding keyword stuffing.

URL Structure, Meta Tags, and Header Tags: A well-structured URL, along with optimized meta tags and header tags, improves your content’s readability and accessibility for users and search engines. Incorporate your primary keywords into these elements to reinforce your content’s relevance and improve your site’s overall SEO performance.

Enhancing Your Website’s Technical SEO

Mobile-Friendliness: With a growing number of users accessing websites via mobile devices, it’s crucial to ensure your site is mobile-friendly. Implement responsive design and optimize your site’s layout and navigation for a seamless mobile browsing experience.

Fast Page Load Speed: A slow-loading website can increase bounce rates and negatively impact your Domain Authority. Optimize your site’s performance by compressing images, caching, and minimizing HTTP requests.

SSL Certificates and Secure Browsing: Search engines prioritize websites that provide a secure browsing experience. Implement HTTPS with an SSL certificate to protect user data and increase your site’s trustworthiness.

Building a Robust Link Profile

Tactics to Gain High-Quality Backlinks: Some practical methods to obtain valuable backlinks include reaching out to industry influencers, guest blogging on reputable sites, and creating shareable infographics. Also, consider leveraging broken link-building and resource page link-building strategies.

Avoiding Black-Hat SEO Practices: Steer clear of techniques that manipulate search engines, such as buying links, spamming, or participating in link farms. These practices can lead to penalties and damage your site’s credibility and Domain Authority.

Harnessing Social Media and Content Marketing

Leveraging Social Media Platforms to Promote Content: Share your content on various social media platforms to reach a wider audience and increase the chances of earning backlinks. Engage with your audience through comments, shares, and likes to build relationships and encourage other content sharing.

Influencer Outreach and Guest Blogging: Collaborate with industry influencers and participate in guest blogging opportunities to expose your content to new audiences, gain valuable backlinks, and establish yourself as an authority in your niche.

Tracking Progress and Fine-Tuning Your Strategy

To measure the success of your efforts, utilize tools such as Moz’s Link Explorer, Ahrefs’ Site Explorer, and SEMrush’s Domain Analytics. These tools provide insights into your Domain Authority score and other valuable metrics, such as your backlink profile, organic traffic, and keyword rankings, allowing you to evaluate your progress over time.

Identifying Areas for Improvement

Regularly review your site’s performance data to pinpoint aspects that need enhancement. Focus on organic traffic, bounce rate, page load speed, and user engagement to identify areas where your site may be underperforming. 

Additionally, analyze your backlink profile to uncover potential issues, such as many low-quality or spammy links, which may negatively impact your Domain Authority.

Adapting Your Strategy Based on Results and Industry Changes

As you monitor your progress, be prepared to adjust your approach in response to the results you obtain and any shifts in your industry landscape. Stay informed about the latest SEO trends, algorithm updates, and competitor strategies to ensure your Domain Authority improvement plan remains practical and up-to-date. 

Regularly revising your process allows you to capitalize on new opportunities, address weaknesses, and maintain a robust online presence in a constantly evolving digital environment.

Debunking Widespread Domain Authority Myths

While Domain Authority is a reliable indicator of a website’s credibility and potential search engine performance, it is not a direct ranking factor used by Google. DA is a proprietary metric created by Moz to predict ranking potential, but Google employs its algorithms and numerous factors to determine a site’s position in search results.

Clarifying Misconceptions about the Importance of DA

Some people may need to emphasize or downplay the significance of Domain Authority in their SEO strategies. Although DA is not the sole determinant of your site’s success, it provides a valuable snapshot of your website’s overall health and competitiveness in your niche. 

Improving your DA score can lead to better search engine rankings and increased organic traffic, but it should be approached as one component of a comprehensive SEO strategy.

Understanding the Role of Domain Age in DA

There is a common belief that older domains automatically have higher Domain Authority scores. While domain age can play a role in a website’s DA, it does not guarantee a high score. A site’s age can contribute to its Authority if it has consistently produced valuable content, attracted high-quality backlinks, and maintained good SEO practices. 

However, a new website with a strong content strategy, robust backlink profile, and excellent technical SEO can still achieve a competitive DA score, even relatively young.

Conclusion

Throughout this blog post, we have explored the concept of Domain Authority, its underlying principles, and the most effective strategies for boosting your website’s DA score. 

You can enhance your site’s credibility and search engine ranking by understanding the factors that influence DA and implementing a comprehensive approach to SEO, content creation, and link building.

Improving your Domain Authority is an ongoing process that requires dedication, consistency, and adaptability. Continually striving for DA improvement will help you maintain a solid online presence and contribute to your overall digital marketing success. 

As you work on your site’s optimization, be prepared to revise your strategy in response to industry changes, algorithm updates, and your website’s performance data.

Frequently Asked Questions About Domain Authority

How to Build Domain Authority

Building Domain Authority involves enhancing your website’s overall credibility, trustworthiness, and relevance in the eyes of search engines. To improve your Domain Authority, concentrate on the following strategies:

1. Create high-quality content: Produce original, well-researched, and valuable content that appeals to your target audience. Regularly update your website with fresh content to keep users engaged and encourage search engines to crawl and index your site more frequently.
2. Optimize on-page elements: Improve search engine visibility and indexability by optimizing title tags, meta descriptions, header tags, and URL structures on your website.
3. Develop a strong internal linking structure: Use internal links to create a logical site structure that helps users navigate your website and allows search engines to understand the relationships between your pages.
4. Earn high-quality backlinks: Focus on acquiring relevant, authoritative, and high-quality backlinks from other websites. These links signal trust and credibility to search engines, which can help enhance your Domain Authority.
5. Engage in social media marketing: Share your content on social media platforms to increase its reach, generate more backlinks, and improve your online presence.
6. Improve user experience: Ensure your website is user-friendly, responsive, and easy to navigate. A positive user experience can lead to lower bounce rates and higher time on site, both of which can positively impact your Domain Authority.
7. Address technical SEO: Optimize website elements like site speed, mobile-friendliness, secure connections (HTTPS), and structured data to enhance user experience and facilitate search engine crawling.
8. Remove or disavow low-quality links: Regularly audit your backlink profile and remove or disavow low-quality or spammy links that can damage your website’s reputation and Domain Authority.
9. Be patient and persistent: Building Domain Authority requires time and consistent effort. Focus on implementing the strategies mentioned above, monitor your progress over time, and make adjustments as needed.

Keep in mind that Domain Authority is just one metric among many to evaluate a website’s performance. While it provides insights into your site’s potential to rank, it’s essential to consider other factors and prioritize delivering a positive user experience overall.

How Often Does Domain Authority Update

Domain Authority updates periodically, with Moz, the developer of the metric, refreshing their index approximately once a month. During these updates, Moz re-evaluates the backlink data, as well as other factors that contribute to a website’s Domain Authority score.

It’s essential to keep in mind that Domain Authority is a comparative metric, so fluctuations in your score may also result from changes in other websites’ backlink profiles. To improve your Domain Authority, focus on creating high-quality content, earning authoritative backlinks, and optimizing your website for better user experience and search engine performance.

How Long Does It Take to Build Domain Authority

Building Domain Authority takes time and consistent effort, as it depends on various factors such as the quality and quantity of backlinks, linking root domains, and the age of your domain.

There is no specific timeframe for achieving a certain Domain Authority score, as it varies based on your niche, competition, and the strategies you implement. However, you can expect the process to take several months or even years.

Does Domain Authority Affect SEO

Domain Authority indirectly affects SEO, as it serves as a predictor of a website’s potential to rank on search engine results pages (SERPs). Developed by Moz, Domain Authority takes into account factors such as the number and quality of backlinks and linking root domains. A higher Domain Authority score indicates a greater likelihood of ranking well in search results.

However, it’s crucial to understand that Domain Authority is not a direct ranking factor used by search engines like Google. Instead, it’s a metric designed to help you gauge your website’s overall strength and competitiveness in relation to other websites.

Improving your Domain Authority often involves enhancing your website’s backlink profile, creating high-quality content, and optimizing on-page and technical SEO elements.

These improvements can contribute to better search engine rankings, making Domain Authority a useful indicator of a website’s overall SEO performance.

In summary, while Domain Authority does not directly affect SEO, it is a helpful metric that reflects various factors contributing to your website’s search engine rankings. Focusing on improving your Domain Authority can indirectly lead to better SEO performance.

How to Find Domain Authority of a Site

To find the Domain Authority of a site, follow these steps:

1. Visit a Domain Authority checker tool: Access a reliable Domain Authority checker tool, such as Moz’s Link Explorer (https://moz.com/link-explorer) or other reputable alternatives.
2. Enter the website’s URL: Type the URL of the website you want to analyze into the input field provided.
3. Initiate the analysis: Click the “Analyze” or “Submit” button to begin the process.
4. Review the results: Examine the results, which typically include Domain Authority, Page Authority, and other relevant metrics, such as the number of backlinks and linking domains.

Remember to use the same tool consistently when comparing Domain Authority scores, as different tools might produce slightly different results.

Additionally, focus on improving your website’s overall performance and user experience rather than solely concentrating on Domain Authority.

Is Domain Authority a Ranking Factor?

Domain Authority (DA) is not a direct ranking factor used by Google or other major search engines. However, it’s a metric developed by Moz, a renowned SEO software company, and it’s widely used in the SEO industry as a comparative measure of a website’s potential to rank in search engine results.

Domain Authority calculates several factors into its score, many of which are known to be used by search engines in their algorithms. These factors include linking root domains, the number of total links, MozRank, MozTrust, and the quality of the content, among other things.

While having a high Domain Authority can correlate with higher search rankings, it’s important to remember that DA is not something Google takes into account directly. You should focus on creating high-quality, valuable content and building a robust, natural backlink profile. These are proven ways to improve your site’s SEO and, therefore, your potential to rank higher in search results.

In essence, Domain Authority is a helpful tool for assessing the overall strength of a website’s SEO compared to others and tracking the ranking strength of a website over time. However, it is not a factor that search engines directly use to determine search rankings.

Is Domain Authority Legit?

Yes, Domain Authority (DA) is a legitimate and useful metric for SEO practitioners. Moz, a highly respected SEO software company, introduced it. DA provides an estimate of a website’s ranking potential in search engine result pages (SERPs) compared to other websites.

DA is a score ranging from 1 to 100, with higher scores correlating with a greater ability to rank. It’s calculated using multiple factors, including linking root domains and the number of total links, among others. It’s designed to predict how well a website will rank on SERPs.

However, it’s important to understand that while DA is a useful tool for comparison and benchmarking purposes, it’s not a direct ranking factor used by search engines. Google, for instance, doesn’t use Domain Authority in its algorithm.

So, while Domain Authority is a legitimate and helpful metric for understanding your site’s potential ranking power, it should be used as part of a broader SEO strategy. Your primary focus should always be on creating high-quality, relevant content, optimizing your site for SEO, and building quality backlinks.

What Affects Domain Authority?

Several factors affect Domain Authority (DA). Here are the key elements:

1. Link Profile: The number and quality of external websites linking to your site significantly impact your DA. Websites with a large number of high-quality backlinks typically have a higher DA.
2. SEO: Proper SEO is vital for increasing your DA. This includes keyword optimization, meta tags, alt tags, and quality content that matches search intent.
3. Website Structure: A well-organized site that’s easy to navigate can improve your DA. This includes a clear, intuitive navigation menu and a strong internal linking structure that helps search engines understand the content on your site.
4. Content Quality: High-quality, relevant, and regularly updated content can attract more high-quality backlinks, which in turn can increase your DA.
5. Social Engagements: While not a direct ranking factor, social signals such as shares and likes on social media platforms can indirectly impact your DA. If your content is shared widely on social media, it’s likely to attract more backlinks.
6. Website Loading Speed: Websites that load quickly tend to have a lower bounce rate, which can positively impact DA.
7. Mobile-Friendliness: With a significant portion of web traffic now coming from mobile devices, it’s crucial to have a mobile-friendly website.
8. Domain Age: Older domains often have a higher DA, simply because they’ve had more time to acquire backlinks.

Remember, improving your DA is a long-term process, and it’s best achieved by focusing on creating high-quality content, optimizing your site for SEO, and building a robust, high-quality link profile.

Does Domain Authority Matter?

Domain Authority does matter, but it should be considered as one of many factors when evaluating a website’s performance and search engine optimization (SEO) efforts.

Developed by Moz, Domain Authority serves as a predictor of a website’s potential to rank on search engine results pages (SERPs). It takes into account the number and quality of backlinks and linking root domains.

While Domain Authority can provide valuable insights, focusing solely on this metric may overlook other essential aspects of a successful SEO strategy. Instead, consider Domain Authority as part of a more comprehensive approach that includes creating high-quality content, improving user experience, and optimizing on-page and technical SEO elements.

Moreover, use Domain Authority as a comparative metric to measure your website’s performance against your competitors. This comparison helps identify areas where your website may need improvement and provides a better understanding of the competitive landscape.

Domain Authority matters, but it should not be the only focus of your SEO efforts. Concentrate on improving your website’s overall performance and user experience to enhance both your search engine rankings and Domain Authority over time.

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