Two of the most-cited B2B SEO statistics in circulation say that buyers choose a vendor from their day-one shortlist 85% of the time and 95% of the time. Both come from named research. Both were measured carefully. Neither is a typo. That is the real problem with B2B SEO statistics right now. The numbers are […]
SEO Specialist sounds like a straightforward job title. Most people assume an SEO specialist simply helps websites rank higher on Google. That description is technically correct, but it leaves out most of the real work. An SEO specialist might start the day investigating why hundreds of product pages disappeared from Google, spend the afternoon improving […]
A comparison page and an original research report are both “content.” They have nothing else in common. One costs a few thousand dollars, ranks in about two months, and gets judged on sourced pipeline. The other costs twenty times as much, takes a year to pay off, and gets judged on citations, links, and how […]
Count the companies that could realistically sign a contract with you. For most technology vendors the honest number lands between 500 and 15,000 accounts worldwide. Every search those accounts will ever run about your category fits in a spreadsheet you could finish building this week. That fact should change how you run search. Consumer SEO […]
Someone at your company is about to make an expensive decision based on a single chart. The chart shows organic sessions falling for six straight quarters. The decision it triggers is a budget cut. What nobody checks first is which part of the program actually broke, because SEO for B2B companies now fails in four […]
A B2B marketing agency is one of the few six-figure annual commitments a company makes without ever seeing an org chart. You get a deck, a case study with a large percentage on it, and a founder who is very good in a room. What you do not get is the thing that decides your […]
Your organic traffic looks fine on the dashboard. Demo requests from search tell a different story: they’ve gone quiet, and nobody can say why. Then a competitor you’d never heard of turns up above you for your best commercial keyword. A B2B SEO audit closes that gap. Done right, it tells you exactly which technical […]
Most B2B SEO case studies are built to impress, not to inform. You have seen the format. A traffic chart shooting up and to the right, a client logo, a quote about explosive growth, and almost nothing about whether that traffic turned into a single sales conversation. That vagueness is a real problem when you […]
You can rank #1 on Google and still not book a single demo. In B2B, that happens all the time. Traffic climbs, the dashboard looks great, and not one qualified lead comes out the other end. If that sounds familiar, you don’t have an SEO problem. You have a B2B SEO problem, and the two […]
You can hire an excellent B2B SEO consultant and still waste a year. Not because they were lazy or dishonest. Because “our SEO isn’t working” describes at least six different problems, and those problems do not share a fix. Hire a technical specialist when your real constraint is that nobody searches for what you sell, […]
