In today’s fast-paced digital world, creating high-quality content consistently can be challenging. However, there are strategies that content marketers can use to overcome this challenge, including content curation, personalization, and repurposing. In this blog post, we’ll explore the benefits of each strategy and provide guidelines and tools for implementing them effectively.
Content curation is selecting, organizing, and sharing high-quality third-party or other people’s content relevant to your audience. It involves using other people’s content fairly and selectively to establish yourself as a source of knowledge and an expert commentator.
When curating content, you must be selective about what you choose to showcase. Select high-quality content that reflects well on your brand and adds genuine value to your target audience. Doing this lets you establish yourself as a thought leader in your industry.
To identify the best sources for curated content, you should first understand the types of content your target audience engages with the most. Experiment with different content formats and topics to determine what resonates with your audience. Once you have identified the most effective content, you can curate from the most relevant and reputable sources.
There are five main types of curated content:
- Aggregation: This involves curating the most relevant content about a topic into one location.
Content marketers use aggregation as a type of content curation that involves collecting and organizing the most relevant and valuable pieces of content about a specific topic into one single location.
This strategy provides the audience with a comprehensive and well-rounded view of the topic.
Aggregation can be a time-saving and effective way to create content as it allows marketers to leverage existing content from reputable sources instead of starting from scratch.
Curators should be selective about the content and sources they choose, selecting high-quality content that aligns with their brand message and adds value to their target audience.
Providing commentary or analysis on the curated content can establish the curator as a thought leader and expert in their field.
Aggregation is a useful content curation strategy that can save time and resources while providing a well-rounded view of a topic for the audience.
- Distillation: This reduces a topic to its core concept by covering the critical points that the audience needs to know.
Distillation is a type of content curation that involves simplifying a complex topic or idea by reducing it to its essential components. The aim of distillation is to present the critical points of a topic that the audience needs to know at that particular stage of the consumer journey.
To curate distilled content effectively, the curator must be highly selective in choosing the key points to include, focusing only on the most relevant and valuable information.
This process of simplifying complex concepts into easy-to-understand and digestible content can be useful for educating and engaging the audience.
Distilled content can be presented in various formats, such as blog posts, infographics, or social media posts. Regardless of the format, it is crucial to present the distilled content in a clear and concise manner, highlighting the essential takeaways.
By distilling content, marketers can create high-impact and easily digestible content that is tailored to the specific needs of their audience.
This content can help establish the curator as an expert in their field and can help to build a loyal audience that trusts the brand’s ability to deliver value.
Distillation is a powerful content curation strategy that can help marketers to simplify complex topics and create high-impact content that resonates with their audience.
- Elevation: These drafts more general insights or trends from a large amount of content to form a hypothesis or idea.
Elevation is a content curation strategy that involves analyzing a large amount of content to extract general insights or trends. The goal of elevation is to form a hypothesis or idea based on multiple content threads that share similar views.
To use this strategy, curators must read and analyze a significant amount of content on a particular topic to identify common themes and patterns.
By identifying these common threads, curators can create more generalized insights and hypotheses that are useful for the audience.
Elevated content can be presented in many formats, such as white papers, reports, or blog posts. It’s essential to ensure that the insights are presented in a clear and concise manner, making them easy to understand and digest.
Elevation is a powerful content curation strategy that can help brands to establish themselves as thought leaders in their industry.
By analyzing and interpreting large amounts of content, curators can develop unique insights that differentiate them from their competitors.
Elevated content also allows the audience to gain a deeper understanding of complex topics or issues.
Elevation is a valuable content curation strategy that can help brands to provide meaningful and insightful content to their audience and establish themselves as thought leaders in their industry.
- Mashups: This merges different content types to create a new, original point of view.
Mashups are a type of content curation strategy that involves combining different types of content to create a new, original point of view.
Curators identify pieces of content from various sources that are relevant to their audience and creatively combine them to provide a fresh perspective.
Content types used in mashups can include images, videos, blog posts, social media posts, and other forms. Mashups require a significant amount of creativity as curators find connections between seemingly unrelated pieces of content.
The result is unique, engaging content that captures the audience’s attention and sets the curator apart from competitors.
Mashups can be presented in various formats such as infographics, social media posts, or videos. The key is to ensure content is visually appealing and easy to understand.
Mashups are a powerful content curation strategy that can help brands to create original and engaging content that stands out.
By combining different content types, curators can offer a unique perspective on a topic that resonates with their audience and establish the brand as an expert in their field.
- Chronology: This maps a series of content pieces along a storyline or timeline to show the evolution of a concept or theory.
Chronology is a content curation strategy that involves mapping a series of content pieces along a storyline or timeline to show the evolution of a concept or theory.
The goal of chronology is to provide the audience with a comprehensive and detailed view of how a particular concept or theory has evolved over time.
Curators using chronology must first identify the key content pieces that have contributed to the development of the concept or theory.
They must then organize these pieces in a logical sequence that maps the evolution of the concept or theory.
Chronological content can take many forms, such as blog posts, timelines, or interactive media.
The key is to ensure that the content is presented in a clear and concise manner, making it easy for the audience to follow the evolution of the concept or theory.
Chronology is a powerful content curation strategy that can help brands to establish themselves as thought leaders in their industry.
By presenting the evolution of a concept or theory, curators can demonstrate their expertise and understanding of the subject matter.
Chronological content can also help the audience to gain a deeper understanding of complex topics or issues.
Chronology is a valuable content curation strategy that can help brands to provide meaningful and insightful content to their audience and establish themselves as thought leaders in their industry.
Benefits of Content Curation
The benefits of curated content include making your brand appear less promotional, more relatable, and accessible to your audience. It can also generate goodwill and position you as an industry leader by adding credible opinions or discussions around trending industry topics.
Using curated content, you can create high-impact content marketing that is quick, easy, and low-cost content marketing.
However, it is essential to curate content ethically by providing full credit to the original creator and adhering to any specific copyright guidelines associated with the content you curate.
Additionally, providing commentary on any content, you curate can help you establish yourself as a knowledgeable and insightful commentator in your industry.
Content personalization is delivering tailored content to individual users based on their preferences and behaviors. This strategy involves using customer data to create different pieces of content at various stages of the consumer journey that are highly relevant to the user’s needs at that particular time.
The main strategies for content personalization include leveraging customer data, targeting messaging, and measuring and analyzing performance.
By applying research findings around customer interests and behaviors to your content, you can develop personalized content that resonates with your audience.
Additionally, by tailoring your messaging specifically to the audience who will receive it and considering the timing and context of content consumption, you can create a more engaging and compelling content experience.
Finally, measuring and analyzing the performance of personalized content can help you adjust and optimize your content strategy to maximize engagement and conversion rates.
The benefits of content personalization include higher conversion rates, increased brand affinity, and improved campaign efficiency.
Personalized content is targeted and more relevant to your audience, which can lead to a higher engagement rate and a deeper connection with your brand.
You can build stronger relationships with your customers and improve your marketing ROI by delivering the right content to the right people at the right time.
Implementing content personalization can be challenging, but you can achieve great results with the right tools and strategies.
By leveraging customer data, targeting messaging, and measuring and analyzing performance, you can create personalized content that resonates with your audience and drives results.
Repurposing content is the process of adapting or breaking up existing content to use for other purposes. It involves taking a piece of content, such as an infographic or blog post, and modifying it to create new content that can be used across different platforms or in various formats.
The benefits of repurposing content include saving time, being low-cost, and reinforcing your brand message.
By repurposing existing content, you can save time and resources by leveraging content you have already created instead of starting from scratch.
Repurposing content can reinforce your brand message by giving it greater visibility and exposure across different platforms and formats.
Many tools are available for repurposing content, such as visual editors like Pixlr and Canva, video tools like Lumen5, and audio tools like Anchor. These tools can help you quickly and easily create new and engaging content from existing pieces quickly and easily.
When repurposing content, it’s essential to keep some guidelines in mind:
- Ensure that the quality of the repurposed content is high and free from copyright issues.
- Be inspired by existing content.
- Be careful with the contrast and fonts of any templates or tools you use to ensure the repurposed content is visually appealing and consistent with your brand message.
In summary, repurposing content can effectively save time and resources while reinforcing your brand message across different platforms and formats.
Using the right tools and following some basic guidelines allows you to create new and engaging content from existing pieces that resonate with your audience and drive results.
In today’s digital landscape, creating high-quality content consistently can be challenging for content marketers. However, by effectively implementing content curation, personalization, and repurposing strategies, brands can create content that resonates with their audience and drives results.
Content curation allows marketers to showcase their thought leadership and position themselves as industry leaders. They can create quick, easy, low-cost, and high-impact content marketing by selecting high-quality third-party content that adds genuine value to their audience.
Content personalization enables brands to deliver tailored content to individual users based on their preferences and behaviors.
By leveraging customer data, targeting messaging, and measuring and analyzing performance, they can create a more engaging and practical content experience that leads to higher conversion rates, increased brand affinity, and improved campaign efficiency.
Repurposing content saves time, is low-cost, and reinforces the brand message. By adapting existing content for other purposes, marketers can leverage their existing resources and strengthen their brand message across different platforms and formats.
With the guidelines and tools provided in this blog post, content marketers can take their content marketing efforts to the next level.
By implementing these strategies effectively, they can create high-quality content consistently and efficiently, showcase their thought leadership, position themselves as industry leaders, and reinforce their brand message and personality.