Your best prospect is a facilities director eleven miles away who has never typed “near me” in her life. She typed “commercial chiller repair” from her desk at 7:40 a.m. Google localized the results anyway. A map pack loaded with three companies in her metro, she called two of them, and one of them won […]
Two SEO specialists can audit the same website and hand you the same 200-item list of problems. Only one of them knows which three items to fix first, and can convince a busy developer to ship them. That gap is the job. Job listings hide it well. One posting for an SEO specialist describes a […]
A comparison page and an original research report are both “content.” They have nothing else in common. One costs a few thousand dollars, ranks in about two months, and gets judged on sourced pipeline. The other costs twenty times as much, takes a year to pay off, and gets judged on citations, links, and how […]
Count the companies that could realistically sign a contract with you. For most technology vendors the honest number lands between 500 and 15,000 accounts worldwide. Every search those accounts will ever run about your category fits in a spreadsheet you could finish building this week. That fact should change how you run search. Consumer SEO […]
Someone at your company is about to make an expensive decision based on a single chart. The chart shows organic sessions falling for six straight quarters. The decision it triggers is a budget cut. What nobody checks first is which part of the program actually broke, because SEO for B2B companies now fails in four […]
A B2B marketing agency is one of the few six-figure annual commitments a company makes without ever seeing an org chart. You get a deck, a case study with a large percentage on it, and a founder who is very good in a room. What you do not get is the thing that decides your […]
Your organic traffic looks fine on the dashboard. Demo requests from search tell a different story: they’ve gone quiet, and nobody can say why. Then a competitor you’d never heard of turns up above you for your best commercial keyword. A B2B SEO audit closes that gap. Done right, it tells you exactly which technical […]
Most B2B SEO case studies are built to impress, not to inform. You have seen the format. A traffic chart shooting up and to the right, a client logo, a quote about explosive growth, and almost nothing about whether that traffic turned into a single sales conversation. That vagueness is a real problem when you […]
You can rank #1 on Google and still not book a single demo. In B2B, that happens all the time. Traffic climbs, the dashboard looks great, and not one qualified lead comes out the other end. If that sounds familiar, you don’t have an SEO problem. You have a B2B SEO problem, and the two […]
You can hire an excellent B2B SEO consultant and still waste a year. Not because they were lazy or dishonest. Because “our SEO isn’t working” describes at least six different problems, and those problems do not share a fix. Hire a technical specialist when your real constraint is that nobody searches for what you sell, […]
